With increasing demand globally for skilled communicators in health and wellness, IMU University proudly introduces a pioneering degree: the Bachelor of Communication with Health (Honours) (BCOMH). This innovative programme, the first of its kind in Malaysia, brings together the art of communication and the science of health into one cohesive package of learning and preparing students with unique skills to be successful in emerging healthcare and wellness industries.
The BCOMH programme would be an exciting curriculum that incorporates media strategies, digital storytelling, and health communication. Students will learn how to create effective messages for public health campaigns, corporate healthcare communications, and digital media platforms. This bachelor’s degree is for those who want to connect the dots between health professionals and the public with effective and accurate communication that can promote well-being and save lives.
Why Choose BCOMH?
BCOMH equips one with diverse avenues of application in public relations, content creation, health consultancy, and NGO advocacy. As health and wellness industries continue to boom across the globe, the requirement for people who can connect well with diverse audiences is increasing daily.
According to Dr Arlini Alias, Head of the Department of Social Sciences at IMU: “BCOMH is more than a degree; it’s a gateway into a purpose-driven career. This programme will train students as storytellers and strategists who can amplify the impact of health messages and campaigns.
Besides, students will have hands-on benefits from the ultra-modern facilities IMU is offering, which include a new Digital Design Lab and recording studios to create multimedia content. The nature of project-based learning within this programme will make graduates ready for the workplace and capable of solving real-world challenges.
Industry's Voice
The leaders in the industry termed the newly designed programme as a “game-changer.” “Health communication degrees provide the apt skills to help one communicate the most complex health information in a manner easily understood by an audience. This has been particularly important in our work within FRHAM, in the design and implementation of public health campaigns that resonate with our communities, improving health literacy, and promoting healthier lifestyles,” says Jeremy Selvarajah, Head of Programmes and Projects, Federation of Reproductive Health Associations, Malaysia (FRHAM).
Similarly, Acting CEO of Thomson Hospital Kota Damansara, Dr Siva Kumaran, adds weight to the importance of the degree: “Healthcare is all about people and l trust that an optimal healthcare system is founded on strong communication. Whether globally or locally, the stakes are always high in healthcare; we’re talking about saving lives. It is imperative that the education sector nurtures talents that truly understand and transform patient experiences and outcomes through impactful communication. This is where IMU’s Bachelor of Communication with Health programme comes in to equip graduates to effectively bridge the gap between medical professionals and patients, making a difference in their lives.”
Equipped with the above innovative approach, industry linkages, and practical relevance, the BCOMH from IMU promises to train the next generation of leaders in communication to better capture new market trends for both the health and wellness sectors.
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