The Power of Words: A Webinar with Industry Experts on How Communication is Revolutionising Healthcare

On 14 August 2024, the Bachelor of Communication with Health (BCOMH) programme at IMU University hosted an engaging and insightful podcast webinar titled, “The Power of Words: Enhancing Healthcare through Effective Communication.” The event featured a panel of renowned media and communication experts who explored the critical role of communication in shaping the future of healthcare.

Three prominent speakers led the conversation:

Seelan Paul

Former CEO of NTV7 Media Prima Berhad
Key member of IMU’s Industry Advisory Board.

Jovian Lee

Former Copywriter and Creative Group Head at Leo Burnett and DDB Naga.

Alif Aizad

Founder of a dynamic digital agency, Levitate Venture.

Each speaker brought a unique perspective on the intersection of media, communication, and healthcare, offering attendees a wealth of knowledge and real-world applications.

Seelan Paul opened the discussion by examining the power of new media technologies in communicating vital health information. He emphasised the responsibility of media professionals to ensure accuracy and engagement, showing how effective communication can boost public health initiatives and educate audiences on a broad scale.

Jovian Lee took the discussion further with a deeper look at the complexities of healthcare communication, highlighting the need for clarity, empathy, and precision when dealing with medical information.  He also touched on the need to balance patient privacy and public health communication, stressing the role of communicators in navigating these challenges effectively.

Alif Aizad rounded off the discussion by focusing on social media’s role in healthcare communication. As the digital frontier, he shared innovative strategies for leveraging social media platforms like Facebook, Instagram, and Twitter to spread awareness, combat misinformation, and build strong, direct connections with patients in the digital age.

The webinar received enthusiastic feedback from participants, many of whom praised the session for exceeding their expectations. Attendees were left with insights that they could apply in both their academic journeys and future careers. The interactive discussions were particularly well-received, providing students and professionals alike with a deeper understanding of how communication can transform healthcare.

This highly successful event is part of the BCOMH programme’s ongoing efforts to blend communication expertise with health management. By highlighting the growing intersection between media and healthcare, the webinar showcased how essential communication is to improving healthcare delivery and patient outcomes.