IMU University in Malaysia was established in alignment with the Malaysian government’s vision to position the country as a leading hub for educational excellence in the region, while also providing Malaysian students with greater opportunities to achieve their aspirations.

 

Interested applicants are encouraged to submit their applications, including a complete curriculum vitae (CV), personal contact details, and references. Please note that only shortlisted candidates will be contacted via email or phone for further communication.

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IMU Centre for Lifelong Learning (ICL) This role is pivotal in driving the strategic direction, sales revenue, and operational excellence of our continuous professional development programmes in IMU’s Centre for Lifelong Learning (ICL). The Head plays a multifaceted and strategic role in overseeing the growth, profitability, and development of adult learning programmes.


Job responsibilities:


Strategic Leadership
  • Develop and implement the strategic vision for the IMU Centre for Lifelong Learning (ICL) in alignment with the university’s goal towards “The Road To 500”.
  • Lead the development and expansion of continuous professional development programmes in healthcare to meet market demands and internal targets.
  • Foster partnerships with industry leaders, corporations, and educational institutions to enhance programme offerings.
  • Engage faculty, alumni and industry to target and develop non-traditional students and online learning models including certificate, diploma, and degree programmes.
Sales and Marketing
  • Drive sales and marketing strategies to increase enrolment and revenue.
  • Identify and target new markets and audiences for ICL’s programmes.
  • Oversee the creation of marketing materials and campaigns to promote ICL’s offerings.
  • Develop and execute marketing and outreach strategies to attract adult learners, leveraging digital marketing, social media, and traditional marketing channels.
  • Enhance the reputation and visibility of the ICL, positioning it as a leader in lifelong learning and adult education.
  • Foster relationships with the local community, alumni, and other stakeholders to promote lifelong learning opportunities
Financial Management
  • Develop and manage ICL’s budget, ensuring profitability and cost-effectiveness.
  • Monitor financial performance, prepare regular financial reports, and implement corrective actions as needed.
  • Ensure effective pricing strategies to balance competitiveness and profitability.
Programme Development and Management
  • Conduct market analysis to identify emerging trends and demands in adult education, ensuring the ICL offers relevant and competitive programmes.
  • Work closely with internal/ external facilitators, and external industrial partners on the design, development, and delivery of high-quality programmes that meet the needs of adult learners and professionals.
  • Ensure that programmes are innovative, relevant, and aligned with industry standards.
  • Maintain high standards of instructional quality and student satisfaction.
Team Leadership
  • Lead, mentor, and develop a high-performing team of staff.
  • Foster a collaborative and inclusive work environment.
  • Set performance goals, conduct evaluations, and provide ongoing professional development opportunities for team members.
Operational Excellence
  • Ensure efficient and effective management of ICL’s operations.
  • Implement and maintain policies and procedures that support ICL’s objectives.
  • Utilise technology and data analytics to enhance operational efficiency and decision-making.
Others
  • Any other duties as assigned by the Management.
Job requirements:
  • Master’s degree in Education, Business Administration, or a related field (Doctorate preferred).
  • Minimum of 7-10 years of experience in educational leadership, with a focus on corporate training, adult education or lifelong learning.
  • Proven track record in sales, marketing, and financial management.
  • Strong leadership and team management skills.
  • Excellent communication, interpersonal, and negotiation skills.
  • Ability to think strategically and execute tactically.
  • Knowledge of current trends and best practices in lifelong learning and professional development.
  • Proficiency in using technology and data analytics to drive business decisions

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Job Responsibilities

  • To provide admission counselling and also course advisory to applicants in order to convince them to sign up for IMU Programme
  • To work with Marketing and Schools to plan and execute conversion events such as workshops, talks to encourage better sign-up rate
  • To take part in all Marketing related events for course counselling and advisory
  • To conduct briefing and for FIS students and also all prospective students on admissions processes and criteria
  • To work with FIS on converting FIS to UG programme effectively

Job Requirements

  • 2 to 3 years of experience in the Education industry with sale and marketing background
  • Result driven and can work independently
  • Computer literate with working knowledge of Microsoft application.
  • Good communication skills and strong command in English.
  • Able to write in Bahasa Malaysia and speak Mandarin will be an added advantage.
  • Good customer relations and pleasant demeanor
  • Discipline and work systematically.
  • Good in time management, able to multitask and work long hour.
  • Independent and meticulous.

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Job Responsibilities

  • Manage walk-in, call-in and email enquiries with a counselling approach (local and international) via different channels of communications.
  • Participate in all marketing activities, road shows, education fairs, school visits and other ad hoc marketing activities.
  • Use the CRM software effectively in handling enquiries.
  • Ensure enquiries are properly managed to maximise conversion into programme applications.
  • Liaise with relevant departments and schools in obtaining the necessary information to effectively answer enquiries.
  • Give programme briefing to new staff, or anyone who needs to better understand the programmes for counselling purpose or similar.
  • Work closely with Admissions and faculty for latest update on entry requirements, partner universities etc.
  • Analyse campaign outcomes in details, draw insights and present results to facilitate decision making for the team.
  • Formulate and maintain various reports and dashboards.
  • Work closely with the team to ensure marketing campaigns are optimised.
  • Any other responsibilities given by the superior.

Job Requirements

  • Bachelor’s Degree or Professional qualification in Business Studies/Administration/Marketing/Psychology/ Communications or any related field
  • Be fluent in English and Bahasa Malaysia and possess good writing and verbal communication skills.
  • Fluent in spoken and written Mandarin as well as other local dialects will be an added advantage.
  • Strong desire to continuously learn and keep up with changes in the industry
  • Willingness to take on work beyond the stated role to meet the business needs.

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Job Responsibilities

  • Developing and executing a results-driven, multi-platform communications strategy and plan (online and offline) in line with corporate and brand direction
  • Creating and managing all marketing materials and collaterals for the university, various marketing events and university events
  • Tracking effectiveness of various campaigns and improvisation
  • Supporting marketing activities and events in the University
  • Involving in student recruitment and counselling

Details

Marketing Communications
  • Manages the marketing collaterals for activities and events (Open Day, Info Day, FIS Day etc)
  • Monitor all printed promotional materials and ensure accuracy of information and branding guideline.
  • Manage and archive IMU’s communication materials including photos and videos.
  • New programmes launch.
Media Booking/Creative Agency Management
  • Liaise and drive projects with agencies (media, creative, digital, events) to ensure campaign deliverables are executed on time.
  • Manages the media planning and ad booking for the university and student recruitment events.
  • Manages the media planning and ad creative for the University’s marketing collaterals and ensure consistency in branding.
School Engagement
  • Establish and build rapport with the secondary school’s counsellors in targeted schools.
  • Organise workshops with Counsellors.
  • Join school magazine ad.
Events
  • Coordinate requests for marketing collaterals for events and promotion activities
  • Support marketing activities and events in the University
  • Manage virtual live webinar - Programmes, Schools, CTNH
Programme Enquiry
  • Assist in programme enquiry as and when needed for both local and international events.
  • Travel to attend Education Fairs and School Fairs as part of the student recruitment campaign.
International Marketing
  • Assist in the international marketing events, programme enquiry for Indonesia, Sri Lanka and Singapore market.
  • Provide promo collaterals and support in these events (when needed)
Administrative
  • Raising PR/PO/PAF documents
  • Ensure the Billing List of PO/PR is updated daily/weekly.
  • Ensure all payments are paid on time.

Job Requirements

  • Excellent verbal and written communication skills.
  • Excellent organisational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Proficient with Microsoft Office Suite or related software.
  • Minimum a Bachelors degree in Marketing, Corporate Communications,
  • Advertising, Event Management, Business Management or any related field.
  • At least 3 years of related experience in marketing or communications.

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