17 October 2025 | IMU Bukit Jalil
Even with her packed schedule as IMU University’s Vice Chancellor and CEO, Academician Professor Emerita Datuk Dr Asma Ismail made time to lead an inspiring session for our emerging researchers—and it’s safe to say, no one left disappointed. Organised by the Institute for Research, Development and Innovation (IRDI), the sharing was all about building capacity and nurturing talent here at IMU—rooted in our core values, and focused on turning early-career curiosity into long-term, impactful careers.
A few of Prof Asma’s points really stuck with everyone in the room:
- Leadership isn’t about gender—it’s about having the courage to dive in, staying committed, and learning by doing. She encouraged us to start small: take on the tough assignments, tackle big problems, and don’t fear mistakes—they’re just part of the process.
- To stand out in research, think “Blue Ocean Strategy.” Instead of chasing what everyone else is working on, focus on the unmet needs out there—those gaps where we can make a real difference and stay ahead of the pack.
- Aim for “WOW Projects.” Not just any research—work that’s world-class (tackles global challenges), outstanding (solid, clear, and rigorous), and winnable (actually connects with communities and matters to them).
- And when it comes to turning ideas into real impact? Use the “Z-to-A” approach. Start with what the market or people need—like affordable diagnostics that don’t require electricity for low-resource areas—and work backward to the fundamental research that makes it happen.

